| 摘要 |
An information processing apparatus and associated methodology for generating personalized fashion-related information and promoting online advertising in a social network. The personalized fashion-related information includes personalized fashion style suggestions, recommended fashion items to purchase, customized advertising, and recommended vendors for each of the recommended fashion items to purchase. The information processing apparatus generates the personalized fashion information based on the profile and history information of a user and weather information where the user is located. With respect to a purchase transaction, the information processing apparatus creates a unique identification number and assigns to the transaction, thereby a buyer conveniently uploads purchased items to the social network. |
