EMBEDDED EXTERNALLY HOSTED CONTENT IN SEARCH RESULT PAGE

摘要

Architecture that enables user interaction in a search engine results page (SERP) with externally hosted content. A control hosted by an external data source is seamlessly embedded within the SERP, and then functions transparently as if the control were an internally hosted control. The architecture includes the capability to trigger the addition of the control to the SERP, embed the control within the SERP, and enable the control to interact with the SERP. To seamlessly embed the external control, a key is created that uniquely identifies the external control. The key is encoded and injected into the web document index. At query time, the key is detected and causes a link to be rendered within the SERP. When the querying user selects on the link, other elements in the SERP are moved aside to make room for the external control.

主权项

1. A system, comprising:
a matching component that matches crawled document location information of crawled web sources to listed document location information of a list of listed document-location-information-to-identifier pairs; an insertion component that inserts an identifier into a specific web document as part of storing the specific web document, based on a successful match between the crawled document location information and the listed document location information; and a microprocessor that executes computer-executable instructions associated with at least one of the list component, matching component, or insertion component.