Systems and Methods for Video-Level Reporting

摘要

Systems and methods are provided for reporting advertisement performance at the video level. The video-level reporting system can include an ad server receiving requests from a user to view a video. The ad server transfers the request to an application programming interface for processing the request. The video-level reporting system can also include a storage and reporting module that stores the requested video and a corresponding advertisement, a video capture module for analyzing the user requested video, an analytics module for identifying user events and analyzing the advertisement performance based on the events, and an indexing module for indexing the requested videos.

主权项

1. A computer-implemented video-level reporting system for determining the performance of an advertisement being served on a user device during an advertisement campaign defined by an advertiser, comprising:
an application programming interface (API) implemented on the computer configured to receive from an advertisement server a Uniform Resource Location (URL) of a video requested by a user and information provided by the advertiser; a storage system for storing advertisement-related information; and an analytics module implemented on the computer configured to receive the stored advertisement-related information from the storage system, identify at least one user activity comprising a user interaction with the advertisement being served on the user device and analyze a performance of the advertisement based on the identified user activity and the stored advertisement-related information.