Methods and apparatus to characterize households with media meter data

摘要

- 83 METHODS AND APPARATUS TO CHARACTERIZE HOUSEHOLDS WITH MEDIA METER DATA Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes identifying, with a processor, a power status (130) and a first automatic gain control (AGC) value (1610,1904) for an exposure minute from a panelist audience meter in a first household, the panelist audience meter comprising a power sensor, identifying a second AGC value and a daypart for a household tuning minute from a first media meter (MM) in the first household, the MM comprising microphones to collect audio data, and calculating model coefficients based on the exposure minute and the household tuning minute to be applied to data from a second MM in a second household, the model coefficients to facilitate a power status probability calculation in the second household devoid of the panelist audience meter having the power sensor.