| 发明名称 | Method and system for tracking a cumulative number of identifiable visitors to different objects | ||
| 摘要 | A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign is provided. The method includes causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign. | ||
| 申请公布号 | US8966071(B2) | 申请公布日期 | 2015.02.24 |
| 申请号 | US201314021565 | 申请日期 | 2013.09.09 |
| 申请人 | Sizmek Technologies Ltd. | 发明人 | Zadikario Ofer;Galili Hanit;Cohen-Kassko Efraeim;Kidron Amichai;Friedman Keren;Cohen-Shwartz Inbal |
| 分类号 | G06F15/173;G06Q30/02;H04L29/08 | 主分类号 | G06F15/173 |
| 代理机构 | M&B IP Analysts, LLC | 代理人 | M&B IP Analysts, LLC |
| 主权项 | 1. A method for uniquely identifying an initial exposure of a visitor to an advertisement campaign, comprising: causing a web browser to call an overlap server upon serving of an advertisement of the advertisement campaign; storing, by the overlap server, an overlap data structure in any one of the web browser and a web server, wherein the overlap data structure is coded to identify the advertisement campaign, a host website through which the visitor is exposed to the advertisement campaign, and an indication as to whether the advertisement campaign was previously visited by the visitor of the web browser; and processing, by the overlap server, the overlap data structure to determine the initial exposure of the visitor to the advertisement of the advertisement campaign and the host website through which the visitor was exposed to the advertisement campaign. | ||
| 地址 | Herzliya IL | ||