Method for processing invalid click and system for executing the method

摘要

A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address.

主权项

1. A method of processing an invalid click, the method comprising:
verifying, using a processor, an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating, using a processor, the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list in response to the verification of the invalid click IP address; and selectively providing, using a processor, the user terminal verified as generating the invalid click IP address with a result page without providing the advertisement; wherein providing the user terminal with the result page without providing the advertisement comprises: generating the result page with respect to the advertisement exposure request; searching for an IP address of the user terminal transmitting the advertisement exposure request; verifying the advertisement associated with the IP address being registered in response to determination that the IP address exists in the invalid click list; and substituting, using the processor, the advertisement from the result page with a next ranked advertisement based on an advertising exposure rank, and transmitting the result page to the user terminal.