METHOD AND APPARATUS OF GENERATING UPDATE PARAMETERS AND DISPLAYING CORRELATED KEYWORDS

摘要

Provided is a method of generating updating parameters. The method obtains search keywords used by users within a predetermined time period; counts the search keywords to obtain primary keywords, related keywords, co-search frequencies of each primary keyword and the respective related keywords being searched together, and search frequencies of the primary keywords being searched alone; computes first feature values based on the search frequencies of the primary keywords being searched alone; and then computes second feature values based on the first feature values and the co-search frequencies of the primary keywords and the respective related keywords. The second feature values serve as updating parameters for determining displaying modes of the related keywords. An apparatus of generating updating parameters, and a method and an apparatus of displaying related keywords according to the updating parameters are also provided. The solution keeps abreast with the user trends to allow a better user experience and improve computing performance and efficiency. For a service provider, no special secret algorithm is needed, and the operation is easy with a low development cost.

主权项

1. A method of generating updating parameters, the method comprising:
obtaining one or more related keywords associated with a primary keyword, one or more co-search frequencies of the primary keyword and the one or more related keywords, and a search frequency of the primary keyword; computing one or more correlation levels based at least in part on the one or more co-search frequencies; computing a first feature value based at least in part on the search frequency of the primary keyword; and computing one or more second feature values based at least in part on the first feature value, the one or more correlation levels and the one or more co-search frequencies, a second feature value of the one or more second feature values being served as a parameter for determining whether a corresponding related keyword of the one or more related keywords is to be displayed constantly or in a rotating manner.