System and method of collecting and analyzing clickstream data

摘要

An aspect of the present invention relates to tracking a computer user's behavior and providing related visual media segments with a graphical user interface. In embodiments, the visual media segments are slide-in visual media segments and the user has preemptive control over certain aspects of the visual media segments.

主权项

1. A method comprising:
receiving the web browser click event data from a data collection agent (DCA), as a click-stream, at a data collection server (DCS), to record and provide user on-line activity synchronizing the recording of web browser click event data at the DCA by obtaining a time stamp from the DCS; identifying a value of a presentation parameter, wherein the value of the presentation parameter is controllable by the user; based on the value of the presentation parameter, identifying a frequency of communication; and sending communications to the user, wherein a content of each communication is identified based on an analysis of the user on-line activity received from the DCA and demographic information of the user, and wherein the communications are sent at the identified frequency.