METHOD FOR PROVIDING ONLINE OPTIMIZED ADVERTISEMENT USING SOCIAL DATA ANALYSIS

摘要

A method for providing an online customized advertisement using social data analysis according to an embodiment of the present invention which can provide the online customized advertisement to a user on the basis of analysis of social data includes the steps of: generating social data including at least one of information as to a social media used by a user, social personal connection information of the user on the social media, preferred category information as to an interested area of the user, and usage information of an application installed in a mobile device of the user if user entrance to a predetermined specific space is detected; generating an advertisement list comprising one or more advertisements to be provided to the user according to the preferred category information and then providing the advertisement list to the user; providing an advertisement selected by the user on the advertisement list to the user or registering the advertisement on the social media through the mobile device; and providing one of fee discount money of a fee generated due to usage of the specific space and an item usable in the application installed in the mobile device to the user as a reward, according to the advertisement reading time by the user or the social personal connection information of the user, if the advertisement is provided to the user or is registered on the social media.