ASSOCIATING UNIQUE IDENTIFIERS OF PRIMARY AND ENRICHING CONTENT

摘要

A unified system of unique identifiers is used to match enrichment content with primary content being delivered by subscribers, e.g. broadcasters, in different markets, market segments, etc. Songs, video, advertisements, or other content from multiple different content publishers or databases, each of which may be assigned identifiers using different identification systems, are assigned a unified, unique identifier. The unique identifiers are also mapped to content identifiers used by subscribers. When subscribers provide primary content, for example by broadcasting the content to end users, enrichment content is matched to the unified, unique identifier associated with the content, and appropriate enrichment data and content are sent to the subscriber for distribution along with the primary content.

主权项

1. A method for use in a Unified Numbering System (UNS) configured to assign unique identifiers to a plurality of primary media content items, the method comprising:
associating a first UNS identifier with a primary media content item, wherein the first UNS identifier is selected from a set of unique identifiers; associating at least one second UNS identifier with at least one enrichment content item, wherein the at least one second UNS identifier is selected from the set of unique identifiers; establishing an indirect link between the primary media content item and the at least one enrichment content item by associating the at least one second UNS identifier with the first UNS identifier; and providing the at least one enrichment content item to a subscriber based on the indirect link.