发明名称 |
Methods and apparatus to share online media impressions data |
摘要 |
Methods and apparatus to share online media impression data are disclosed. An example method includes sending a response to a request, the response including an identification of a first cookie used by an audience measurement entity and an indication of a database proprietor, and receiving a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor. |
申请公布号 |
US9215288(B2) |
申请公布日期 |
2015.12.15 |
申请号 |
US201313915381 |
申请日期 |
2013.06.11 |
申请人 |
THE NIELSEN COMPANY (US), LLC |
发明人 |
Seth Amitabh;Shivampet Brahmanand Reddy |
分类号 |
H04L29/08;G06Q30/02 |
主分类号 |
H04L29/08 |
代理机构 |
Hanley, Flight & Zimmerman, LLC |
代理人 |
Hanley, Flight & Zimmerman, LLC |
主权项 |
1. A method, comprising:
determining, by executing an instruction with a processor of an audience measurement entity, whether a first request includes a first cookie, the first request identifying media provided to a client device; when the first request does not include the first cookie, generating the first cookie by executing an instruction with the processor of the audience measurement entity; sending, from the processor of the audience measurement entity, a response to the first request, the response including an identification of the first cookie used by the audience measurement entity and an indication of a database proprietor; receiving, by executing an instruction with the processor of the audience measurement entity, a mapping of the first cookie to a second cookie used by the database proprietor and demographic information associated with the second cookie by the database proprietor; and associating, by executing an instruction with the processor of the audience measurement entity, the second cookie and the demographic information with an impression of the media. |
地址 |
New York NY US |