| 摘要 |
Disclosed are a system, a method, and an apparatus for providing an application advertisement. According to the present invention, an advertisement effect measurement score is calculated for each application advertisement based on advertisement effect information generated by collecting and categorizing exposure information about the application advertisement exposed to a mobile terminal, click information about the application advertisement clicked through the terminal device, and installation information about an application corresponding to the application advertisement and installed in the terminal device; and the application advertisement is scheduled and provided based on the advertisement effect measurement score. |
