SYSTEMS AND METHODS FOR OPTIMIZING AND REFINING MESSAGE NOTIFICATION TIMING

摘要

Systems and methods are provided for determining release weights for geographic locations and specific times for selected users, and optimizing the timing of message notifications for a mobile device based on those release weights. The release weights may be determined based 1) generalized factors, 2) factors individualized for a particular mobile device user, and/or 3) real-time factors. These release weights are calculated to represent a user's likeliness to launch a client application from a message notification at a given time and geographic location.

主权项

1. A computer-implemented method for optimizing the timing of message notifications for a mobile device, the method comprising:
determining a release weight for each of a plurality of geographic locations at a plurality of times, wherein the release weight is based on least two of a general factor, a user-specific factor, and a real-time factor; receiving an indication of a message to be sent for a client application executable at a mobile device of a user; upon receiving the indication of a message, requesting a current geographic location of the mobile device via a communication network; and upon receiving the requested current geographic location of the mobile device, determining whether to send the message based on the release weight for the current time and current geographic location of the mobile device.