METHOD AND SYSTEM FOR ADVERTISEMENT COORDINATION

摘要

Method and system for advertisement coordination through online bidding are provided. In one example, a bid request is received with respect to an advertisement opportunity related to an online service. The online service is to be presented with a first advertisement to a user. The first advertisement has been previously presented to the user. The user's behavior is obtained with respect to the first advertisement identified based on the bid request. A second advertisement is determined in accordance with the advertisement opportunity based on the user's behavior with respect to the first advertisement. An online bid associated with the second advertisement is generated based on the bid request. The online bid is transmitted as a response to the bid request.