| 摘要 |
Aspects of the disclosure relate to advertisement management that can permit, among other things, administration of delivery of advertisement assets. In one aspect, based at least on a scheduling rule, an advertisement asset associated with a promotional campaign directed to a target audience can be excluded from a delivery queue associated with a media conduit configured to convey content to the target audience. In another aspect, a second media conduit can be identified based at least on the promotional campaign in response to such exclusion. For instance, the second media conduit can be configured to convey content to an alternative audience satisfactorily similar to the target audience. In addition, if open inventory is available at the second media conduit, then the advertisement asset can be automatically scheduled in a delivery queue associated with the second media conduit. The advertisement asset so scheduled can be delivered via the second media conduit. |
| 主权项 |
1. A method for advertisement management, comprising:
accessing, via at least a computing system comprising at least one processor functionally coupled to at least one memory device, campaign information indicative of a promotional campaign directed to a first audience via a first media conduit; determining, via at least the computing system, if an advertisement asset associated with the promotional campaign is excluded from a first delivery queue associated with the first media conduit; identifying, via at least the computing system, a second media conduit based at least on the campaign information in response to ascertaining that the advertisement asset is excluded from the first delivery queue, the second media conduit is configured to convey content to a second audience satisfactorily similar to the first audience; determining, via at least the computing system, if open inventory is available for delivery of the advertisement asset via the second media conduit; and configuring, via at least the computing system, the advertisement asset in a second delivery queue associated with the second media conduit in response to ascertaining that the open inventory is available. |
