摘要 |
A method for initiating an action responsive to a promotion. The method comprises causing placement of a visual indicator on a billboard, said visual indicator to indicate an existence of a promotion associated with an advertisement carried by the billboard; enabling a scanning process to cause a consumer to scan the visual indicator with a mobile device to generate scan data; and processing the scan data to initiate at least one action based on at least one pre-provisioned action a server system as part of said promotion. |