ADVERTISEMENT EFFECT MEASUREMENT SYSTEM, ADVERTISEMENT EFFECT MEASUREMENT DEVICE, CONTROL METHOD OF ADVERTISEMENT EFFECT MEASUREMENT DEVICE, AND PROGRAM FOR THE CONTROL METHOD

摘要

PROBLEM TO BE SOLVED: To provide an advertisement effect measurement device and the like for measuring how much the attention to advertisement display data is reflected on sales as advertisement effect of advertisement display data.

SOLUTION: An advertisement distribution server 20 includes: an attention detection part 220 for detecting the attention to each advertisement display data corresponding to each product on the basis of advertisement display data displayed on an advertisement display data display part 110 of an electronic POP device 10 and a result of image pickup by an image pickup part 130 in the display of the advertisement display data; a sales detection part 230 for detecting sales volume and/or the number of sales of respective products during a prescribed period on the basis of a result of processing of an accounting processing part 310 of a POS terminal 30; an advertisement effect measurement part 240 for measuring advertisement effect of respective advertisement display data on the basis of results of detection by the attention detection part 220 and the sales detection part 230; and an information display part 260 for displaying advertisement effect of the advertisement display data measurement.

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