| 摘要 |
The present invention relates to an advertising system using linkage between broadcast screen recognition and programming information, and more particularly to an advertising system using linkage between broadcast screen recognition and programming information, which, performs advertisement by transmitting channel logo information of an on-air screen via a smartphone. The advertising system comprises: a recognition request management unit which transmits data requesting recognition of a channel of the currently on-air screen; a broadcast recognition processing unit which requests channel determination via the transmitted data; a broadcast information management unit which extracts broadcast channel information from the transmitted data, compares the extracted information with broadcasting company logo information, and transfers channel information; and an advertisement linkage service unit which acquires an advertisement connected to the currently on-air content information by using the current time and a broadcasting company channel, and transmits the corresponding advertisement to a user. |
