Automated branding of generic applications

摘要

A mobile phone comprising a processor, a memory comprising a system partition and a data partition, and an application stored in the system partition of the memory. When executed by the processor, the application determines a brand identity associated with the mobile phone, accesses branding assets associated with the application based on the brand identity, and adapts the function of the application based on the accessed branding assets.

主权项

1. A mobile phone, comprising:
a radio transceiver; a processor; a memory comprising a system partition and a data partition; and a generic application stored in the system partition of the memory that, when executed by the processor,
determines an initial branding status of the mobile phone,determines a brand identity of the mobile phone at least in part based on an identifier associated with the mobile phone,determines a subsequent branding status of the mobile phone based on the brand identity of the mobile phone, wherein the base functionality of the generic application remains the same in both the initial branding status and the subsequent branding status, and wherein the mobile phone is updated from the initial branding status to the subsequent branding status without re-provisioning the generic application,accesses branding assets associated with the generic application based on the brand identity of the mobile phone, wherein the branding assets are stored in the memory and comprise two or more of a splash screen, an aural cue, an icon, or a real simple syndication (RSS) address, andadapts a function of the generic application based on the accessed branding assets.