Content distribution using embeddable widgets

摘要

A content distribution system allows authors to freely syndicate their content to content distributors in a way that ensures that the author receives appropriate credit for the impact of the content upon readers. The system provides an embeddable control that publishers can embed in a web site or other distribution channel. Authors provide the content displayed within the embeddable control and can include advertisements as well as any content restrictions. For advertisers, the system allows them to advertise with the content instead of the publisher, and allows them to do so in all of the venues that host the content. This places control of monetization of content back in the hands of the author, and incentivizes the author to maximize the distribution of his content to reach the widest possible audience rather than to hoard content at his own site.

主权项

1. A computer system for providing content and maintaining control of the content for the content author, the system comprising:
a processor and memory; an author interface component configured to provide an interface between the content author and the system, through which the content author can create content and specify settings for how the content can be consumed by one or more publishers, the author interface further configured to provide the content author an ability to identify at least one category of publisher that is not permitted to consume the content; a content store configured to provide persistent storage for content created by the content author; a widget distribution component configured to provide an interface through which the one or more publishers can request a widget that displays the content author's content and any associated information; a content request component configured to receive requests to access the content author's content from the one or more publishers; a publisher identification component configured to identify a publisher from the one or more publishers associated with a particular content request and perform publisher-specific handling of the request for the identified publisher; and a content supplement component configured to provide supplemental content associated with the content author's content in response to a request from one of the one or more publishers to access content for display on a site associated with the one of the one or more publishers wherein the supplemental content includes at least one restriction provided by the author that will accompany the content.