DISPLAY APPARATUS, USER TERMINAL APPARATUS, SERVER AND CONTROL METHOD THEREOF

摘要

Disclosed is a display apparatus, which comprises: a display unit for displaying content; a communications unit for performing communications with a user terminal device to receive information on user activity performed in the user terminal device; and a control unit for generating user preference information based on the received information on the user activity and content attributes of displayed content, and providing recommended content based on the generated user preference information.