| 摘要 |
PROBLEM TO BE SOLVED: To provide a system capable of analyzing, in the case of notifying users of information on a location, a ratio of the number of users who visit the location in response to the notification.SOLUTION: A server device 60 in a store performs PUSH transmission of an advertisement of the store to a terminal program in a terminal device 40 having a desired user ID. A transmitter 50 using Bluetooth(R) is previously provided in the store. The transmitter 50 originates a signal obtained by modulating a transmitter ID. When a user having watched the transmitted advertisement visits the store, the terminal device 40 receives the signal transmitted using Bluetooth (R) and transmits the transmitter ID of the transmitter 50 and the own user ID to the server device 60 through the Internet. The server device 60, when having received the IDs, identifies the store on the basis of the transmitter ID, and recognizes the visit of a user having the user ID. The server device 60 calculates a ratio of the number of users visiting the store to the number of users to which the advertisement of the store is transmitted, to obtain the advertisement's effect. |
