SERVER APPARATUS, TERMINAL APPARATUS, USER'S DEGREE OF INTEREST CALCULATION METHOD, USER'S DEGREE OF INTEREST CALCULATION PROGRAM, TERMINAL PROGRAM, RECORDING MEDIUM HAVING PROGRAM RECORDED THEREIN, AND AN INFORMATION PROVIDING SYSTEM

摘要

A server apparatus according to the invention obtains, from a terminal apparatus, scroll operation information conducted on a display area of the terminal apparatus, and obtains content identification information for identifying the content displayed at the display area, and calculates the user's degree of interest in the content identified by the obtained content identification information.

主权项

1. A server apparatus which is accessible from a terminal apparatus via a network, the server apparatus comprising:
an information obtaining unit that obtains scroll operation information of a display area of the terminal apparatus and contents identification information for identifying contents displayed in the display area from the terminal apparatus; and a degree of interest calculation unit that calculates a user's degree of interest in contents identified by the obtained contents identification information on the basis of the obtained scroll operation information, wherein, when the degree of interest calculation unit calculates the degree of interest on the basis of the scroll operation information, the degree of interest calculation unit adjusts the degree of interest by weighting the degree of interest according to parameters having an influence on time for that a user knows the details of the contents.