| 摘要 |
PROBLEM TO BE SOLVED: To provide a method, apparatus and system for using a mobile device identifier for control and interaction within a content distribution playback environment.SOLUTION: A method and system for using a mobile device identifier, such as an Electronic Serial Number (ESN) or a Mobile Equipment Identifier (MEID), of a mobile communication device 160 for communication in a content distribution environment includes detecting the ESN of the mobile communication device when present within a predetermined range of the content distribution environment. Once the mobile device identifier has been detected, demographic and user identification information of the mobile communication device is obtained via one or more databases and then selected media content is delivered to one or more selected displays 130, such as a display nearest to the mobile communication device. |
