| 摘要 |
Methods, systems, and programing for advertisement conversion measurement. In one example, a request of serving an advertisement is received. The advertisement is provided to a user on a mobile device. A first identifier is generated based, at least in part, on an attribute related to the mobile device. Information related to a plurality of online activities that are associated with the advertisement is received. Each of the plurality of online activities is performed on a mobile device. A second identifier for each of the plurality of online activities is generated based, at least in part, on the attribute related to the corresponding mobile device. At least one online activity from the plurality of online activities is identified by matching the corresponding second identifier with the first identifier. A measure of serving the advertisement is determined based on the identified at least one online activity. |
