EMAIL OPTIMIZATION FOR PREDICTED RECIPIENT BEHAVIOR: SUGGESTING CHANGES IN AN EMAIL TO INCREASE THE LIKELIHOOD OF AN OUTCOME

摘要

Techniques are described herein for predicting one or more behaviors by an email recipient and, more specifically, to machine learning techniques for predicting one or more behaviors of an email recipient, changing one or more components in the email to increase the likelihood of a behavior, and determining and/or scheduling an optimal time to send the email. Some advantages of the embodiments disclosed herein may include, without limitation, the ability to predict the behavior of the email recipient and suggest the characteristics of an email which will increase the likelihood of a positive behavior, such as a reading or responding to the email, visiting a website, calling a sales representative, or opening an email attachment.

主权项

1. A system comprising:
a memory; one or more processors coupled to the memory and configured to, before a first draft message is sent to a particular identified intended recipient:
determine a first category for the first draft message based, at least in part, on one or more first components in the first draft message;detect that the first draft message includes a first term;based, at least in part, on the first category, determine a first sentiment score for the first term, wherein the first sentiment score determined for the first term indicates a likelihood that a recipient will perform a target behavior relative to a message in the first category that includes the first term;identify one or more first replacement terms, wherein each term in the one or more first replacement terms is:
synonymous with the first term; andassociated with a higher sentiment score than the first sentiment score, wherein the higher sentiment score of each replacement term indicates the recipient identified in the first draft message is more likely to perform the target behavior if the first term is replaced by the replacement term than if the first term is not replaced by the replacement term;cause the one or more replacement terms to be presented to a first user indicating that the first term should be replaced with at least one term of the one or more replacement terms.