| 摘要 |
An apparatus and a method for providing an advertisement using pupil tracking are disclosed. The apparatus for providing an advertisement using pupil tracking is capable of designating a selection position within a display screen using a pupil tracking point generated by tracking a user's pupil and a direction point corresponding to the user's direction, determining a target object corresponding to the selection positon from among the objects within the display screen, and providing a promotion content corresponding to the target object according to the user's response. By providing only a promotion content for a user's desired object within the display screen, it is possible to prevent exposure of unnecessary information resulting from indiscriminate pupil tracking. |
