| 摘要 |
The present invention relates to the technical field of multimedia. Disclosed are a multimedia resource recommendation method and device. The method comprises: acquiring user viewing data, in a test broadcast range, of multimedia resources to be recommended; analyzing the user viewing data to obtain user behavior data corresponding to the multimedia resources to be recommended; calculating, according to the user behavior data corresponding to the multimedia resources to be recommended, first user preference degree scores of the multimedia resources to be recommended; acquiring second user preference degree scores of multiple recommended multimedia resources; and recommending, according to the first user preference degree scores and the second user preference degree scores, the multimedia resources to be recommended. The user preference degree scores of the multimedia resources to be recommended are obtained through calculation according to the user behavior data corresponding to the multimedia resources to be recommended, and the user behavior data can reflect the real preference degree of a user to the multimedia resources, so that the recommendation accuracy is high when the multimedia resources to be recommended are recommended according to the user preference degree scores. |
