| 摘要 |
The present disclosure provides a method for recommending a multimedia resource and an apparatus thereof, which belongs to the field of multimedia resource technology. The method includes: acquiring (101) data of a user viewing a multimedia resource to be recommended in a trial playing range; analyzing (102) the user viewing data, to obtain user action data corresponding to the multimedia resource to be recommended; calculating (103) a first user preference score of the multimedia resource to be recommended according to the user action data corresponding to the multimedia resource to be recommended; acquiring (104) second user preference scores of a plurality of recommended multimedia resources; and recommending (105) the multimedia resource to be recommended according to the first user preference score and the second user preference scores. The accuracy of recommending the multimedia resource to be recommended according to the user preference score of the multimedia resource to be recommended is relatively high. |
