System and method for estimating organic web traffic from a secured source

摘要

One embodiment includes a method for estimating web traffic to a website. The method includes obtaining a subset of first set of reporting information from a secured external source and a second set of reporting information from a unsecured external source. The first set of reporting information includes a corresponding set of secured reporting information which is not provided. The method also includes generating an estimation of the amount of traffic directed to the website from the secured external source by correlating the second set of reporting information with the first set of reporting information, and obtaining an estimated revenue value of the traffic from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source.

主权项

1. A method to estimate web traffic to a website using a processor-based computing device programmed to perform the method by the processor-based computing device executing instructions stored in a non-transitory tangible computer readable storage medium, the method comprising:
obtaining a subset of reporting information of a first set of reporting information from a secured external source that directs traffic to a website, the subset of reporting information having a corresponding portion of secured reporting information in the first set of reporting information which is known by the secured external source but which is not provided from the secured external source, wherein the subset of reporting information is secured search results and comprises a keyword; obtaining a second set of reporting information from a unsecured external source that directs traffic to the website by performing a search using the keyword of the subset of reporting information, the second set of reporting information being different than the subset of reporting information; generating an estimation of an amount of traffic directed to the website from the secured external source by correlating the second set of reporting information from the unsecured external source with the subset of reporting information from the secured external source; and obtaining an estimated revenue value of the traffic resulting from a search using the keyword from both the secured external source and unsecured external source based on the estimation of the amount of traffic directed to the website from the secured external source and an amount traffic directed to the website from the unsecured external source provided in the second set of reporting information.