Content overlays in on-demand streaming applications

摘要

A personalized content overlay is generated and sent for display to a subscriber. The content overlay may be generated in response to a request by the subscriber, such as a request to watch a program. The content overlay can include personalized information tailored to the subscriber based on subscriber information. The content overlay can also include information obtained from a third party, such as an advertiser, that has a preexisting relationship with the subscriber. The content overlay can include one or more triggers that, when activated by the subscriber, enable interactivity between the subscriber and a third party.

主权项

1. A method for providing personalized content overlays, the method comprising:
providing a campaign manager module for implementing an advertisement campaign for each of a plurality of advertisers; generating and storing, at the campaign manager module, advertisement definitions including content overlay parameters specifying types of overlays and a link identifying one or more prerecorded advertisement media items for each of the advertisers, wherein the types of overlays comprise a click-to-call overlay, a coupon overlay, and a map overlay; retaining, at the campaign manager module, an advertisement schedule for coordinating receipt and storage of the one or more prerecorded advertisement media items via the link; accessing, at the campaign manager module, subscriber specific data using a subscriber identifier; generating personalized content overlays by overlaying the overlays specified by advertisement definitions with the subscriber specific data; and effecting presentation of the personalized content overlays as overlays to the prerecorded advertisement media items being provided to subscribers using the advertisement definitions, wherein the personalized content overlays correspond to the types of overlays specified in the advertisement definitions, and wherein the presentation is effected according to the advertisement schedule retained at the campaign manager module.