SYSTEMS AND METHODS FOR IDENTITY-PROTECTED ADVERTISING NETWORK

摘要

Systems and methods are disclosed for protecting consumer privacy in an online advertising environment. A request may be received from a browser for a webpage along with a unique browser identifier. The browser may be provided a first portion of the webpage that is locally available. The unique browser identifier may be provided to at least one advertising entity, wherein the advertising entity determines an advertisement based, at least in part, on the unique browser identifier. The advertisement may be received from the advertising entity, and provided to the browser as a second portion of the webpage.

主权项

1. A computer-implemented method for protecting consumer privacy in an online advertising environment, the method comprising:
receiving, at a publisher, a request from a browser for a webpage, along with a unique browser identifier; providing, to the browser, a first portion of the webpage that is locally available; providing the unique browser identifier to at least one advertising entity, wherein the advertising entity determines an advertisement based, at least in part, on the unique browser identifier; receiving the advertisement from the advertising entity; and providing the advertisement to the browser as a second portion of the webpage.