| 主权项 |
1. A computer-implemented method for valuing an advertisement served to an online publisher via an advertisement management system, comprising:
storing, by a processor of the advertisement management system within a memory device, past revenue data indicative of revenue received by an advertiser from purchases of products or services attributed to a plurality of types of advertisements presented for display via a computing device to an individual user; determining, by the advertisement management system, a predicted total future revenue for the advertiser from purchases of the products or the services attributable to presenting the plurality of types of advertisements for display via the computing device; determining, by the advertisement management system, an expected total lifetime revenue amount associated with presenting each advertisement type of the plurality of advertisement types to the individual user based at least partially on the past revenue data and the predicted total future revenue; storing, by the advertisement management system within the memory device, a lifetime profit threshold received from an advertiser associated with serving one of the plurality of advertisement types associated with the advertiser for presentation via the computing device to the individual user; determining, by the advertisement management system, a price to be charged to the advertiser for serving a first advertisement type of the plurality of advertisement types for display via the computing device to the individual user, the price being a function of the determined expected total lifetime revenue amount and the lifetime profit threshold for the first advertisement type; and selecting, by the advertisement management based on the price, the first advertisement type for display via the computing device. |
