发明名称 PROMOTION CONTENT DELIVERY WITH MEDIA CONTENT
摘要 The present application discloses a method for providing promotion content. A server provides to a client device media content and a sequence of closed caption (CC) messages that are synchronized with the media content. Two consecutive CC messages are separated by a blank duration that is marked by a blank mark and lasts for a predetermined length of time. The client device is configured to detect the blank mark and generate a request for promotion content that includes at least a user identification for identifying a user of the client device. Upon receiving the promotion content request, the server determines user preferences associated with the user identification, and further identifies a promotion content item according to the user preferences. The promotion content item is provided to the client device for concurrent display with the media content during the blank duration between the corresponding two consecutive CC messages.
申请公布号 US2015339727(A1) 申请公布日期 2015.11.26
申请号 US201514818725 申请日期 2015.08.05
申请人 Tencent Technology (Shenzhen) Company Limited 发明人 YI Qina
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method of providing promotion content with media content, comprising: at a server system having one or more processors and memory storing program modules to be executed by the one or more processors: providing, to a client device, the media content and a sequence of closed caption (CC) messages that are synchronized with the media content, wherein at least two consecutive CC messages of the CC message sequence are separated by a blank duration, and the blank duration is marked by a blank mark and lasts for a predetermined length of time;receiving, from the client device, a request for promotion content, the promotion content request at least including a user identification in accordance with detecting the blank mark associated with the media content, the user identification identifying a user of the client device;determining a plurality of user preferences associated with the received user identification;determining one or more promotion content items according to the plurality of user preferences; andproviding the one or more promotion content items to the client device, wherein the one or more promotion content items are configured to be concurrently displayed with the media content during the blank duration between the at least two consecutive CC messages.
地址 Shenzhen CN