Using Status of Sign-On to Online Services for Content Item Recommendations

摘要

An SSO provider—i.e., a provider of user accounts that a number of other online services accept as a sign-on technique—identifies the online services to which its users sign on, as well as the digital content items that those users access. The SSO provider uses this information to associate particular content items with particular online services, or combinations of online services. The SSO provider can then use the associations to make recommendations of content items to users based on the services to which the users have signed on.

主权项

1. A computer-implemented method comprising:
identifying a plurality of online services to which users sign on using a social sign-on account; identifying, for each user of a plurality of the users, a plurality of content items that the user accesses; grouping the users into a plurality of groups according to the online services to which the users sign on using the social sign-on account; associating, with each group of a plurality of the groups, a set of the identified content items that were accessed by the users within the group; identifying, for a first user, a first one of the groups into which the first user was grouped; and recommending, to the first user, ones of the content items that are associated with the first group and that the user has not already viewed.