| 摘要 |
The present disclosure provides a method, an apparatus and a system for processing promotion information. In one aspect, embodiments of the present disclosure introduce a PS, which is used to characterize the quality of promotion information, into an eCTR as a new calculation factor, and therefore ensure the consistency between calculation logics of the PS and a RS, and can avoid the problem of inconsistency between the quality of the promotion information and the position of presenting the promotion information caused by the inconsistency between the calculation logics of the PS and the RS, thereby improving the effectiveness of pushing the promotion information. |
