SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES

摘要

Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.

主权项

1. A method for associating a plurality of Internet-enabled devices with a common user profile, the method comprising:
receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source internet protocol (IP) address and a unique identifier associated with the respective Internet-enabled device; for a first source IP address for which requests were received over a predetermined time period, identifying at least one pair of devices, comprising two Internet-enabled devices, from which requests were received; determining whether the pair of devices has been identified for a second source IP address over the predetermined time period; and calculating a probability that the pair of devices are owned or operated by a common user based at least in part on whether the pair of devices have been identified for a second source IP address.