Commercializing Manufacturer-Direct Products Under a Common Brand

摘要

An intermediary company markets products under its own brand name, but where the orders are between customers and the manufacturers, rather than with the intermediary company. In one implementation, the intermediary company operates primarily online. Its web site or other online presence is used to advertise the products and to take orders, and possibly also payment. The intermediary company authorizes third party operators to operate physical showrooms to display sample products. In return for their investment in the showrooms, the operators receive some commission on relevant sales. Since orders are primarily placed online, each operator's “territory” may include an online region.

主权项

1. A method for commercializing manufacturer-direct products, the method comprising an intermediary company performing the following:
qualifying and obtaining commitments from multiple manufacturers to allow the intermediary company to advertise products from the manufacturers under the intermediary company's brand name; advertising such products under the intermediary company's brand name; receiving orders and payments from customers for such products; retaining a first commission on the payments; and transmitting a manufacturer's invoice amount of the payments to the manufacturers and effecting delivery of the ordered products from the manufacturers to the customers.