Methods and Systems for Conducting an Online Contest

摘要

The invention relates to executing an online contest. The contest comprises use of a brand key. The brand key has an owner and is associated to at least one item of a brand key group. A brand key group may comprise a brand, a trademark or servicemark, an indicia of source of origin, a product or good, a place, a person, an event, a character, and a business. A user is provided a user key for tagging an occurrence in a multimedia file of said at least one item. The user key is combined with a brand key to create a unique identifier to mark at least one occurrence of at least one item by a user in a multimedia file. The unique identifier is associated with a discrete time within a multimedia file and tracked as part of the online contest.

主权项

1. A computer program embodied on a computer readable medium for executing an online contest, wherein said contest comprises use of a brand key, wherein said brand key has an owner and is associated to at least one item of a brand key group, said brand key group comprising a brand, a trademark or servicemark, an indicia of source of origin, a product or good, a place, a person, an event, a character, and a business, said program comprising:
executable program code for providing a brand key; executable program code for identifying a user and providing a user key for tagging an occurrence in a multimedia file of said at least one item; executable program code for combining said user key with said brand key to create a unique identifier to mark at least one occurrence of said at least one item by a user; executable program code for associating the unique identifier with a discrete time within a multimedia file; and executable program code for determining that the unique identifier has been associated with a discrete time within a multimedia file when the user has tagged an occurrence of said at least one item.