| 摘要 |
PROBLEM TO BE SOLVED: To provide a method and an apparatus for identifying a media impression.SOLUTION: The method includes: detecting a cookie identifier established by a database proprietor at a computing device; identifying a media impression occurring after the establishment of the cookie identifier; identifying, on the basis of the cookie identifier, a first panelist identifier associated with the impression; identifying a second panelist identifier associated with the impression on the basis of identification of user identification information identified by a panelist meter associated with the computing device; and storing an adjustment factor identified by comparing the first panelist identifier and the second panelist identifier. |
