System and method for selling presentation times in a digital media stream

摘要

A method for automatically developing a proposal of advertising segments from a plurality of available advertising segments offered by an owner of a media presentation containing the advertising segments. A plurality of representations of available advertising segments are stored, and actual and/or speculative presentation characteristics are associated to each of the plurality of representations. A proposal is developed comprising a subset of the representations based on media buyer specified variables. The proposal is validated by ensuring that the speculative characteristics are satisfied upon creation of the media presentation containing segments purchased by the media buyer.

主权项

1. A method for scheduling presentations within a media stream comprising:
defining an inventory of media segments within the media stream by speculatively assigning characteristics to media slots; determining a media buyer's presentation criteria for presentation of a particular content item; a server generating a proposal that is only an offer of contract to a media buyer wherein the proposal identifies and stores on a storage medium a portion of the inventory of media slots selected to satisfy the media buyer's presentation criteria, wherein the identified portion of the inventory includes at least one speculatively defined media segment comprising a feature or event whose identity is not known; and updating speculative characteristics of the stored portion of the inventory of media slots based on subsequently scheduled presentations within the media stream.