| 摘要 |
A method, an apparatus, and a medium for determining a score for an advertisement in a set of advertisements are performed in a computer, the method comprising obtaining a search index value, a social index value, and a video index value by an amount of time during which each advertisement had any digital activity and dividing the result of spending on each advertisement divided by the amount of time during which each advertisement was aired on television; preparing a search rank, a social rank, and a video rank by accessing the search index value, the social index value, and the video index value; accessing a search score, a social score, and a video score for the advertisement by accessing a total number of advertisements with the ranks; weighting the search score, the social score, and the video score; combining the weighted scores as an advertisement score; and outputting the advertisement score. |
