| 摘要 |
Generating optimal strategies for providing offers to a plurality of customers is described. A plurality of categorical attributes (for example, gender and residential status) and ordinal attributes (for example, risk score and credit line utilization) can be determined. Values of one of more categorical attributes can be changed as per a transition probability table. Some probabilities can be varied to determine a first tradeoff, based on which a first updated strategy can be generated. Further, noise can be added to one or more ordinal attributes. Standard deviation of a noise distribution associated with the noise can be varied so as to determine a second tradeoff, based on which a second updated strategy can be generated. The second updated strategy can be an update of the first updated strategy. Offers can be provided to the plurality of customers in accordance with the second updated strategy. |
| 主权项 |
1. A method for implementation by one or more data processors forming part of at least one computing system, the method comprising:
obtaining, by at least one data processor, data associated with a plurality of individuals, each individual associated with a plurality of attributes; determining, by at least one data processor and based on the obtained data, a plurality of possible offers for the plurality of individuals; determining, by at least one data processor and from the plurality of offers, a best offer for each attribute, the best offer for each attribute being an offer that is expected to provide more business efficacy than other offers associated with the attribute; forming, by at least one data processor, a decision tree characterizing best offers for corresponding attributes; comparing, by at least one data processor, performance of the decision tree with performance of a challenger decision tree to obtain a best performing decision tree, the best performing decision tree being one of the decision tree and the challenger decision tree that performs better; and providing, by at least one data processor, offers to the plurality of individuals in accordance with the best performing decision tree. |
