SYSTEMS AND METHODS FOR IDENTIFYING CUSTOMERS USING PAYMENTS DATA

摘要

Systems and methods may identify customers based on payment and point-of-sale (POS) data collected from a merchant POS system. In one aspect, the systems and methods receive the POS data at a secure server. Customer identities may be determined based on a randomly-generated token associated with a payment identifier. Customer payment data and third-party reservation data may be matched with the POS data and the customer identities at the secure server based on ticket information to generate consumer metrics. In some embodiments, the systems and methods generate the consumer metrics for display on a client electronic device for a merchant/retailer.

主权项

1. A method for identifying customers using payment data, comprising
receiving point-of-sale (POS) data from POS circuitry, wherein the POS data includes parameters of a transaction and ticket information representative of items purchased during the transaction; receiving payment data from a payment transaction system, wherein the payment data includes parameters of the transaction and a payment identifier; matching, on the secure server, the parameters of the POS data with the parameters of the payment data and associating the payment identifier with the matched POS data; and generating consumer metrics associated with the identified customer based on the ticket information, and the matched payment identifier data.