Zone Signal Targeting and Analytics

摘要

Systems and methods for targeting advertisements to particular zones within a content distribution region are disclosed. One or more zone signals may be generated and distributed by combining media content with a respective advertisement corresponding to each of the zones within the distribution region. In some example cases, the media content may be received from a broadcaster. The systems and methods may further include the capability to determine zone based and/or advertisement based viewing metrics for one or more of the zones within the content distribution region by polling client devices within the one or more zones.

主权项

1. A method, comprising:
identifying, by one or more servers comprising one or more processor(s), a content distribution region and a plurality of zones within the content distribution region, including a first zone and a second zone; identifying, by the one or more servers, a media content; receiving, by the one or more servers, a first advertisement and a second advertisement; determining, by the one or more servers, that the first advertisement is associated with the first zone and the second advertisement is associated with the second zone; directing, by the one or more servers and based at least in part on determining that the first advertisement is associated with the first zone and the second advertisement is associated with the second zone, generation of a first zone signal by combining the first advertisement with the media content and a second zone signal by combining the second advertisement with the media content; and directing, by the one or more servers, distribution of the first zone signal to the first zone and the second zone signal to the second zone.