MULTI-OPTION SOURCING OF CONTENT AND INTERACTIVE TELEVISION

摘要

A content manager receives a request to display a content guide of available content. In response to receiving the request, the content manager initiates display of the content guide on a display screen. In the displayed content guide, the content manager initiates display of multiple selectable content viewing options. A first selectable channel viewing option of the multiple content viewing options can be configured to correspond to a television channel from which to view content originating from a content sponsor. A second channel viewing option of the multiple content viewing options can be configured to correspond to an auxiliary channel with respect to the television channel from which to access available over-the-top content associated with the content originating from the content sponsor. Accordingly, a user can be easily notified of the availability of content on a television channel and over-the-top content associated with the television channel.

主权项

1. A method comprising:
while rendering a television program on a display screen, receiving a command to view supplemental content associated with the rendered television program; mapping an identity of the television program to a network address from which the supplemental content associated with the television program is retrievable; retrieving the supplemental content from a server resource as specified by the network address; and initiating display of the supplemental content on the display screen.