SYSTEM AND METHOD FOR IDENTIFYING PREFERRED CUSTOMERS AND PROVIDING INDIVIDUALIZED LOYALTY CAMPAIGNS

摘要

A method comprising collecting spending activities associated with financial transactions performed by a customer with the merchants, whereby the plurality of financial transactions collected from one or more financial intermediaries, evaluating the spending activities for identifying types of merchants with whom the customer has performed a spending activity and analyzing a spending behavior of the customer, and preparing a customer profile in response to evaluating the plurality of spending activities for enabling the plurality of merchants to view the customer profile, whereby the plurality of merchants identify the customer as a preferred customer by viewing the customer profile and provide privileged services.

主权项

1. A method comprising:
collecting a plurality of spending activities associated with a plurality of financial transactions performed by a customer with a plurality of merchants, whereby the plurality of financial transactions collected from one or more financial intermediaries; evaluating the plurality of spending activities for identifying types of merchants with whom the customer has performed a spending activity and analyzing a spending behaviour of the customer; and preparing a customer profile in response to evaluating the plurality of spending activities for enabling the plurality of merchants to view the customer profile, whereby the plurality of merchants identify the customer as a preferred customer by viewing the customer profile and provide privileged services;