| 摘要 |
A data collection system 10 stores a database 20, records 35 including at least selectable parameters 40 e.g. interests, education levels, address data 50, name data 55 and an identification or key 60. A data selection system 80 is physically separated and is provided with anonymised data records including the selectable parameters and the identification. A group of recipients can be selected anonymously using the data selection system, the selected group being communicated to a processing system 110 or collection system 10 which matches the identification to the address and name data for distributing documentation and marketing and may include a statistics module 115 to monitor how effective a marketing campaign is. The identification may be a record number, time related or a hash of other fields in the record e.g. telephone number or email address. A hash identification enables duplicate records to be found. The documentation may include hyperlinks and the database may include a federated database system. Thus no personal data is provided to the data selection system e.g. a marketing agency, avoiding breach of privacy laws. |
