System and method for pushing advertisements

摘要

A server of an operator of a resource is provided that includes a processor configured for operating a service provider application, which is configured for receiving one or more advertisements that are directed to one or more advertised products or services, and are received from one or more advertising merchants. The service provider application is also configured for receiving an indication of a mobile terminal attempting to access the resource of the operator, and for pushing one or more of the received advertisements from the operator to the mobile terminal in response thereto. The advertisement(s) having been pushed to the mobile terminal for consumption thereat, the service provider application is further configured for providing a user of the mobile terminal with a discount in a cost associated with the mobile terminal accessing the resource of the operator in response to at least a partial consumption of the advertisement(s).

主权项

1. A method comprising:
accessing an access network of an operator by an apparatus; subscribing via the apparatus to receive one or more advertisements and to be data-mined via selected one or more fields displayed on a user interface, at least one of the selected one or more fields indicating one or more user communication types to be data-mined by the operator, wherein content in the one or more user communication types is subject to data-mining when transmitted to and from the apparatus; receiving the one or more advertisements as subscribed from the operator at the apparatus, the advertisements being directed to one or more advertised products or services; at least partially consuming the subscribed advertisements such that a user of the apparatus or another apparatus receives a discount in a cost associated with accessing the access network of the operator, wherein at least one other of the selected fields indicates an advertised product category, advertised service category, advertising merchant, or a combination thereof, and at least another one of the selected fields indicates one or more data-mined preferences for the content received via the access network, the one or more data-mined preferences include at least one of one or more selected categories of products or services, one or more selected merchants, or a combination thereof, and causing a sending to the operator information of a physical location of the apparatus; causing a sending, from the apparatus, of feedback in response to partial consumption of the subscribed advertisements, the feedback on at least one of the subscribed advertisements, the respective advertising merchant or advertised product or service; and receiving other one or more of the subscribed advertisements at the apparatus from the operator, the other one or more of the subscribed advertisements in response to at least partially at least one of the feedback and the location physical location of the apparatus, wherein the user of the apparatus or the another apparatus remains anonymous to the advertising merchants.