Method and apparatus for maximizing brand exposure in a minimal mobile display

摘要

The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger, complex, and more interactive ads on small displays. This has created a need to maximize the area available for ad viewing. The need also exists for increasing the engagement time of the ads. An embodiment of the invention establishes such capability by providing a rolled up ad display where the banner area is used to present a continuously rolling, rolled up ad, which is displayed on the screen at the ad spots by unrolling. Furthermore, the use of transparent hot-spots on the ad allows the whole display screen of the MHDD to be used for presentation of such large and complex ads.

主权项

1. A method of displaying an advertisement (ad), comprising:
providing a single ad comprising a plurality of elements conveying a plurality of messages of varying importance; splitting said ad into a plurality of segments, wherein each segment is assigned an aggregate weightage based on the elements of the ad that are in that segment, wherein each element is assigned a weightage; providing a mobile handheld display device (MHDD) having a display screen; dividing said display screen into at least a banner space and a content space; adjusting each of said ad segments to individually fit into and fill said banner space; and rolling and filling each of said ad segments into said banner space one segment at a time in sequence for display therein for a determined duration wherein each said ad segment starts as rolling in sequence in the banner space, then expands to display each said ad segment, ad segment by ad segment, until all ad segments are displayed on the full display screen of the MHDD.